Online Marketing Glossary

What is SEO?

SEO (Search Engine Optimization) is the process of affecting the visibility of a website in a search engine's organic results. It takes in consideration aspects such as the content, code and reputation of a website.

What is SEM?

SEM (Search Engine Marketing) is an online marketing discipline specifically related to the presence of a site, product or brand on search engines. It includes SEO as well as other techniques as PPC (pay per click) advertising.

What is Content Marketing?

Content Marketing is a promotion strategy based on free delivery of media content (text, video, photography, audio) to communicate a specific target audience the values of a brand, product or services.

What is a Conversion?

In online marketing conversion means the movement of the status of a user into a new status. This may be the conversion of a prospective customer into a real customer.